The New Consumer Deal

The Effect of Deal Knowledge on Consumer Purchase Behavior

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Beyond the New Deal: Reply

Radiation oncology: the new deal.

Radiation oncology is a relatively young specialty that has evolved as a subspecialized discipline over the past 30 years. Although the use of radiation for therapeutic purposes has been studied for the last century, it has only been relatively recently that the formal specialty has been recognized. Originally, training in the use of radiation for therapeutic purposes was included as part of di...

Consumer Perceptions of Deals Biasing Effects of Varying Deal Prices

Some brands in the market opt to offer a single “deal” price (e.g., Pepsi brand soft drink at $1.09 every alternate week), whereas others opt to offer 2 or more deal prices (e.g., Coca-Cola brand soft drink at $0.99 in Week 1 and $1.19 in Week 3). It was hypothesized that offering multiple deal prices is likely to result in underestimation of deal frequency and average deal price, which will bi...

The Constitution and the New Deal